ESL & ePaper Signage
Techcon Solution, the authorised reseller of Pricer in Hong Kong, supplies and installs Pricer electronic shelf labels (ESL) and ePaper signage for shops. The labels show prices sent from a central system instead of paper tags, and ePaper signs show promotions on low-power reflective screens. We connect both to your POS, ERP or price files and support them locally.
At a glance
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Pricer electronic shelf labels
Shelf-edge labels updated wirelessly from your price data, with LED flash to guide staff to the right shelf.
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ePaper signage
13.3 to 31.5 inch colour ePaper displays for promotions, menus and notices, updated remotely over Wi-Fi.
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Connected to your systems
We link labels and signs to your POS, ERP or price files so price changes reach the shelf without re-keying.
What we offer
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Pricer SmartTAG Color
Four-colour shelf labels (black, white, red and yellow) with NFC and multi-colour LED flash.
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Pricer HangTAG
A slim label designed for dual-arm peg hooks.
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ePaper signage E6
Colour ePaper displays in 13.3, 28.5 and 31.5 inch sizes, updated over Wi-Fi.
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POS, ERP and price-file integration
Software that sends your prices and promotions to the labels and signs automatically.
Change a price. Watch the shelf follow.
With Pricer electronic shelf labels, a price set in your central system goes to the shelf edge without printing or swapping paper tags. Try it on this demo label.
Demo label, ready. Pricer: up to 35,000 price updates per hour (Source: Pricer).
What are Pricer electronic shelf labels?
Electronic shelf labels replace paper price tags with small battery-powered e-paper displays on the shelf edge. Prices and product details are sent from a central system, so a price change reaches every shelf without anyone printing or swapping tags.
Pricer’s system communicates by optical wireless in the near-infrared spectrum, so it does not compete with Wi-Fi or 4G. Pricer states it handles up to 35,000 price updates per hour and scales from 1 to 1,000+ stores. Labels can flash an LED to point staff to a shelf for replenishment or Click & Collect picking.
See the ESL product page for the SmartTAG Color and HangTAG ranges.
What is ePaper signage used for?
ePaper signs use reflective display technology, so they need no backlight and stay readable in bright light. They draw power mainly when the content changes, which suits promotions, menus, room signs and notices that stay on screen for long periods.
Content is updated remotely through a cloud platform or API. Current models come in 13.3, 28.5 and 31.5 inch sizes with Wi-Fi and Bluetooth. See the ePaper signage page for specifications.
How does Techcon Solution deliver an ESL or signage project?
We supply the Pricer labels and ePaper displays, install them in your store and connect them to the system that holds your prices, whether that is a POS, an ERP or a price file. The integration is part of our software development work. After go-live, support comes from our team in Hong Kong. Read how we did this for DeliFans in our case study.
Techcon Solution in figures
80+
stores across Hong Kong and Macau with Pricer ESL installed by Techcon Solution
10
customers with Pricer ESL installed by Techcon Solution
Source: Techcon Solution
Figures from the vendor
380 million+
electronic shelf labels delivered by Pricer
Source: Pricer - Home
28,000+
stores equipped with Pricer ESL
Source: Pricer - Home
80+
countries with Pricer installations
Source: Pricer - Home
Up to 35,000
price updates per hour on a Pricer ESL system
Source: Pricer - Products
Related products
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Electronic Shelf Labels (ESL)
Pricer electronic shelf label systems that sync shelf-edge prices with your POS in seconds, eliminating manual price-tag changes and pricing errors.
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ePaper Signage Solution
ePaper signs that look like printed paper, need no backlight and use power only when the content changes — supplied and installed in Hong Kong.
Guides and case studies
- How Does an ESL Rollout Work, From Site Survey to Go-Live?An electronic shelf label rollout runs in stages. A site survey maps the shelves and your price data, the labels are linked to your POS, ERP or price file, and a pilot area proves the flow. The rest of the store follows, staff are trained, and support continues locally after go-live.
- How Can Restaurants and Cafés Update Menus and Control Portions?Restaurants and cafés can update menus centrally on ePaper signs instead of reprinting boards, weigh portions on kitchen scales so each dish uses the same amount, and print prep and packaging labels from a barcode printer instead of writing them by hand. Local support keeps the kit running during service.
- What Technology Do Retail Stores Need to Keep Prices and Stock Right?Most retail stores need four things working together. Electronic shelf labels keep shelf prices in step with the till, ePaper signs carry promotions, barcode scanners and scales handle checkout and fresh goods, and handheld computers support stock checks. All of them should take their data from your POS or ERP.
- How DeliFans Uses Pricer ESL and Local Hong Kong Support to Run Real-Time RetailA case study on how DeliFans deployed Pricer electronic shelf labels with Techcon's local support to keep shelf pricing in sync in real time.
- E-Ink Signage: Low Power, Blue-Light-Free, Sunlight-Readable for Always-On VisibilityHow reflective e-paper signage delivers ultra-low power consumption, blue-light-free comfort, and sunlight readability for retail, property, and campus use cases.
- How Do You Connect ESL, Scanners and Printers to Your POS or ERP?You connect them through an integration layer. Prices flow from your POS, ERP or a price file to the electronic shelf labels and ePaper signs; handheld apps send scans back to your system; and label printers pull their data from the same records. Each link runs automatically, so nobody re-keys prices, counts or labels.
- How Can Clinics, Schools and Campuses Keep Track of Equipment?Tag each item with a barcode or RFID label, record every loan, transfer and service in one asset register, and check stock with a handheld instead of paper. A system such as ZOVYX adds reminders for calibration and warranties, while ePaper signs keep notices and directions current without reprinting.
Frequently asked questions
What is an electronic shelf label?
An electronic shelf label is a small battery-powered e-paper display on the shelf edge. It shows the price and product details and is updated wirelessly from a central system instead of by hand.
How fast can Pricer update prices?
Pricer states that its system handles up to 35,000 price updates per hour and scales from a single store to more than 1,000 stores.
Source: pricer.com
How long do Pricer label batteries last?
Pricer quotes up to 10 years of battery life for its SmartTAG Color labels.
Source: pricer.com
Can the labels take prices from our POS or ERP?
Yes. Pricer labels integrate with retail systems through APIs, and Techcon Solution builds the link to your POS, ERP or price files as part of our software development work.
What is the difference between ESL and ePaper signage?
ESLs are small labels on the shelf edge that show the price of a single product. ePaper signs are larger displays, from 13.3 to 31.5 inches, for promotions, menus and notices.
Does ePaper signage need a constant power supply?
ePaper has no backlight and uses power mainly when the content changes, unlike an LCD or LED screen, which draws power continuously.
Can the labels help staff restock shelves or pick online orders?
Yes. Pricer labels can flash an LED to show staff which shelf to restock or which item to pick for a Click & Collect order.
Planning a rollout? Start with a conversation.
Tell a consultant about your stores, devices or systems and what you're replacing. We'll visit the site if it helps, recommend what fits, then install and support it locally.
- Phone
- +852 3756 9428
- [email protected]
- Office
- 22/F, On Hong Commercial Building, 145 Hennessy Rd, Wan Chai, Hong Kong
- Office hours
- Monday to Friday, 10:00 to 17:00. Closed on Saturdays, Sundays and Hong Kong public holidays.