Electronic Shelf Labels (ESL)
Electronic shelf labels (ESL) replace paper price tags with small digital labels that are updated from your pricing system. Techcon Solution supplies, installs and supports Pricer ESL in Hong Kong and Macau, for supermarkets, retail chains and other shops where prices change often.
How does Pricer ESL work?
Pricer’s labels are updated over an optical wireless network that uses near-infrared light. The system is built to be scalable and energy-efficient, and it doesn’t interfere with other wireless networks such as Wi-Fi or 4G.
Pricer states it can handle up to 35,000 price updates per hour (Pricer). In short: an optical wireless network, Instant Flash, fast price updates and long battery life.
What do you get?
Instant updates
Change prices across multiple stores in seconds, instead of changing paper tags by hand.
SmartFlash
An LED on the label flashes to draw shoppers to a promotion.
Integration
Labels connect to your existing retail systems through APIs, so price data stays in sync across platforms.
Accurate prices
The shelf price matches the system price, which protects price integrity and reduces complaints about pricing differences.
More than prices
Labels can also show product descriptions and promotional messages.
Where is ESL used?
Frequent price changes
Supermarkets and retail chains, where prices change often.
Campaigns and seasons
No more changing thousands of paper tags for every campaign or season.
One price everywhere
Keep prices in sync across stores, online and offline channels, apps and locations.
Shelf replenishment
Pricer Instant Flash makes restocking, a major task in grocery, easier and quicker.
Click & Collect
Instant Flash helps staff pick online orders in the store.
More time for customers
With pricing automated, staff can focus on customer service and guiding shoppers instead of labelling.
Pricer labels we supply
SmartTAG Color
Colour shelf labels for stronger shopper engagement
- Full range of sizes, from shelf labels to larger displays
- 4-colour display: black, white, red and yellow (Pricer SmartTAG Color)
- Up to 10 years battery life (Pricer SmartTAG Color)
- Seven-colour, four-mode LED flash for promotions and store tasks (Pricer SmartTAG Color)
- Integrated NFC
- Multiple pages for merchandising and inventory information
HangTAG
Label made for peg hooks
- Slim, robust design made for dual-arm peg hooks
- Saves 16% of sales space compared to dual-arm peg hooks (Pricer HangTAG)
- Battery life of up to 5 years (Pricer HangTAG)
- Replaceable batteries
Reference customers
- HKJEBN 樓上
- Guru Guru HK
- OnKee 安記海味
- PANASH BAKERY & CAFE
- 紅葉茶屋 Momiji Chaya
- 銀座炎藏燒肉 Ginza Enzo Yakiniku
- 成興隆 Shing Hing Loong
- 香港地 Hong Kong Taste
- 營養豐 Nutrition Rich Food
- DeliFans
Buying guides and articles
- How Do You Connect ESL, Scanners and Printers to Your POS or ERP?You connect them through an integration layer. Prices flow from your POS, ERP or a price file to the electronic shelf labels and ePaper signs; handheld apps send scans back to your system; and label printers pull their data from the same records. Each link runs automatically, so nobody re-keys prices, counts or labels.
- How Does an ESL Rollout Work, From Site Survey to Go-Live?An electronic shelf label rollout runs in stages. A site survey maps the shelves and your price data, the labels are linked to your POS, ERP or price file, and a pilot area proves the flow. The rest of the store follows, staff are trained, and support continues locally after go-live.
- What Technology Do Retail Stores Need to Keep Prices and Stock Right?Most retail stores need four things working together. Electronic shelf labels keep shelf prices in step with the till, ePaper signs carry promotions, barcode scanners and scales handle checkout and fresh goods, and handheld computers support stock checks. All of them should take their data from your POS or ERP.
Not sure which model fits?
Tell us what you need it for, where and how often. We'll recommend a model and can bring a demo unit to your site.
- Phone
- +852 3756 9428
- [email protected]
- Office
- 22/F, On Hong Commercial Building, 145 Hennessy Rd, Wan Chai, Hong Kong
- Office hours
- Monday to Friday, 10:00 to 17:00. Closed on Saturdays, Sundays and Hong Kong public holidays.