hong kong
JD.com Singles' Day: Hong Kong site users more than double, JD MALL Wan Chai sales up 75%
This year was the first Singles' Day in which JD.com sold to Hong Kong shoppers both online and in its own stores. The company says users of its Hong Kong site doubled, its Wan Chai JD MALL and supermarket business grew, and it plans more than 200 stores in the city over three years.
Key takeaways
- Users of JD's Hong Kong site rose more than 100% year on year; peak phone sales rose over 440%.
- JD MALL Wan Chai sales rose 75% and 佳宝 online sales 230%, both against the previous period.
- Hong Kong and Macau courier volume grew 46%, with JD Express delivery in as little as four hours.
- JD plans more than 200 stores and 10,000-plus jobs in Hong Kong over three years.
Why it matters
For Hong Kong shoppers, mainland platforms are adding online choice, faster delivery and physical stores, giving more places to compare prices. For local retailers, competition is no longer only online: JD is expanding mall-style stores, neighbourhood supermarkets and logistics at the same time.
Online
According to Wen Wei Po, JD.com said its 2026 Singles' Day promotion ran from 8pm on 12 October to 11:59pm on 11 November. It sold more than 50 million AI products and generated more than 300 million service orders, and first-time Singles' Day shoppers bought an average of six items each.
In Hong Kong, users of JD's Hong Kong site rose more than 100% year on year, and phone sales at the peak rose over 440% year on year. Online sales at JD's 佳宝 supermarket store rose 230% from the previous period, sales of breakfast foods and grains, oils and groceries each more than doubled year on year, and hairy crab sales rose 83.5%.
Stores and logistics
Sales at the JD MALL store in Wan Chai rose 75% from the previous period. Finance730, citing a Hong Kong news agency, reports the Wan Chai store opened on 18 June 2026 with 30,000 sq ft and is JD's first large electronics flagship in Hong Kong. JD's 佳宝 supermarkets now number more than 100 in the city, following JD's acquisition of the chain in 2025.
JD Express courier volume for Hong Kong and Macau grew 46% year on year, with delivery in as little as four hours and average daily service volume up more than 137%. JD also upgraded combined delivery-and-installation service across Hong Kong and Macau, so many core product categories are installed on arrival.
Three-year plan
JD announced a three-year "121" plan for Hong Kong: working with 1,000 local and international brands, opening more than 200 physical stores and creating more than 10,000 jobs. It says its investment in Hong Kong already exceeds HK$35 billion. Finance730, citing reports, says JD MALL plans six to eight Hong Kong stores within three years, with Sha Tin, Mong Kok and Tuen Mun among priority locations.
Note that some figures compare with the previous period rather than the same period last year, and all figures come from JD.com.
Background
Singles' Day began as a mainland online shopping festival and now runs for about a month. JD has stepped up investment in Hong Kong in recent years, including buying the local 佳宝 supermarket chain and opening its first JD MALL in Wan Chai. This year Hong Kong shoppers could take part in JD's Singles' Day both online and offline for the first time.
What to watch
- Where and when the next JD MALL opens in Hong Kong.
- How fast store openings and hiring progress under the "121" plan.
- How local retailers respond on price, delivery and in-store experience.
Sources
Questions
How did JD.com's Hong Kong site perform on Singles' Day 2026?
JD.com says Hong Kong site users rose more than 100% year on year and phone sales at the peak rose over 440% year on year.
How much did JD MALL Wan Chai sales grow?
JD says sales at JD MALL Wan Chai rose 75% during Singles' Day compared with the previous period, not compared with last year.
What are JD.com's expansion plans in Hong Kong?
Under its three-year "121" plan, JD aims to work with 1,000 brands, open more than 200 physical stores and create more than 10,000 jobs in Hong Kong.
